Occasion

24–26December

Christmas

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Dive into the enchanted world of Christmas with a touch of alcohol-free magic. Imagine a sparkling table, laughter shared over delicious festive mocktails, and the comforting aroma of seasonal spices.

This year, turn your celebrations into a true fairy tale, where each glass tells a story of flavours, togetherness, and alcohol-free celebration. With family or friends, let yourself be carried away by the magic of a Christmas where creativity replaces the traditional, and where every toast is a tribute to joy and wellbeing.

Christmas, what is it?

Christmas, celebrated on December 25th, is a holiday that brings families and friends together around age-old traditions. It’s a time when the warmth of home contrasts with the winter cold, and decorated trees, gifts, and hearty meals take centre stage.

This year, add a touch of novelty to your celebrations with festive mocktails, non-alcoholic drinks chosen to suit the people at your table. Enjoy the magic of Christmas in full sobriety, without compromising on taste and pleasure.

A little history

Christmas is a Christian holiday celebrating the birth of Jesus Christ, but it also draws on older pagan traditions. December 25 was chosen to coincide with the winter solstice festivities, a time when the days start getting longer, symbolising the rebirth of the sun. This mix of pagan and Christian traditions shaped Christmas as we know it today.

Over the centuries, Christmas has become a mix of religious rites and popular customs. The Christmas tree, which has its roots in ancient Germanic traditions, has become an essential symbol of the holiday. Santa Claus, inspired by Saint Nicholas, is also an iconic figure, bringing gifts to well-behaved children. What was once mainly a religious celebration has turned into a cultural and commercial event celebrated around the world, with traditions unique to each country.

Today, Christmas is synonymous with sharing, generosity, and moments spent with family. It's also an opportunity to reinvent traditions, for example by choosing non-alcoholic drinks, which offer an alcohol-free option for the festivities. Far more than a religious holiday, Christmas is a time of connection and joy for all.